Digital marketing is the essential aspect that your UK online business should really invest in, especially if it is a B2C business. There are many marketing strategies that you can use. In this blog, we suggest the 2 most common ones: Online advertising and SEO.
4.1. Online Advertisements
You can run advertisements on many platforms such as Google, Facebook, and LinkedIn. Each platform has a different cost basis. Let’s look at Google Ads since most people are now using this platform to find suitable merchants for their products.
When you put an ad on Google, they will charge you a fee every time a customer clicks on that ad. This is known as pay-per-click advertising.
The benefit of this is it can bring instant results. The higher you are willing to pay for one click, the higher the ads will be placed on the Google research results, the more people will see and click on your ads.
The drawback is that it can burn your budget out very quickly. In order to run your ads effectively, you will need to obtain some knowledge on keyword research and marketing.
4.2. Search Engine Optimization (SEO)
This is for the long term. It takes longer for SEO to have its effect. The main focus is to put your pages in high-ranking positions where people can easily see them when searching certain keywords on a search engine (Google is the most popular).
There will be a lot of work when it comes to SEO. You need to carry out keyword research, build your website according to Google standards, and expand your online business across the Internet.
However, when your pages are ranked high on a search engine, the results will be very satisfying. The cost for SEO is rather low, much lower than running ads in the long term, but it can bring you huge sales profits.
4.3. Other Online Strategies
– Email marketing: you will need to find a way to collect email addresses from potential customers (please remember to comply with General Data Protection Regulation). Then you create emails and send them to the customers to share useful related information as well as introduce your products.
The simple way is to create a section on your website where people can subscribe and receive your emails. Make sure the emails you write are on point and bring true value to your customers. Sending emails can be done automatically with the help of modern tools. Mailchimp is one of the best examples.
– Affiliate marketing: you reach out to other websites (or other channels) and ask them to promote your products or services. You will need to pay them a commission every time a customer buys your products or services through their websites.
The ultimate advice for this section: Don’t hesitate to hire certain marketing experts to build up your brand and website! You can also use outsourcing marketing services. There are tons of services out there, your mission is to find the right ones.
5. Conclusion
To start an online business in the UK, here is what you need to do:
Getting ideas for your UK online business
Setting up your company in the UK
Building your sales channels and applying marketing strategies
BBCIncorp can assist you in forming your company with ease, so that you can have more time to focus on other matters. We can also help you to build up a website with a payment gateway ready. With our services, you will get a company, a corporate business, and your commercial sites. They are everything you need to start your online business in the UK.
Digitales Marketing Düsseldorf: Bringen Sie Ihr Unternehmen auf die nächste Stufe